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The Follow-Up Formula — How to Stay Top of Mind Without Feeling Pushy
- Joe Borroto
- Apr 29
- 1 min read
Updated: 5 days ago
Following up doesn’t have to feel awkward or salesy. Done right, it can actually deepen trust and open the door for real relationships—and real opportunities.
Why Good Follow-Ups Build Better Relationships
Following up isn’t about chasing someone—it’s about keeping the conversation alive.
Most people appreciate a thoughtful check-in, especially when it feels genuine and pressure-free.
Staying top of mind isn’t about being loud—it’s about being consistent, helpful, and human.
The right follow-up leaves the door open for future collaborations without making anyone feel cornered.
How to Follow Up Without Feeling Pushy
Reference Something Personal: Mention a project they were excited about, a recent win, or something you connected on.
Keep It Light: A quick "thinking of you" message or sharing a helpful article is enough. No sales pitch needed.
Time It Right: Follow up within a few days of meeting, and then naturally space out your check-ins based on the relationship.
Offer Value: Send a tip, a connection, or a resource—give before you ask.
Be Human, Not Scripted: Write like you’re talking to a friend, not closing a deal. Genuine beats polished every time.
Quick Checklist: Your Takeaways
Reference something personal to keep it real.
Follow up lightly, without heavy expectations.
Time your follow-ups naturally, not forcefully.
Offer small wins before asking for anything.
Keep your voice human, not scripted.
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