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Become the Go-To — Why People Want Favorites, Not Options
- Joe Borroto
- Apr 29
- 1 min read
Updated: 6 days ago
In business and in life, people don't actually crave endless choices—they crave reliable favorites. Here’s how to become the automatic first choice for the people you meet and serve.
Why People Want Favorites, Not Endless Options
Most of us have that one pizza place we always order from.
Or that one sandwich shop, that one fitness trainer, that one go-to person for recommendations.
It’s not because we lack options—it’s because the mind loves simplicity, comfort, and trust.
When you become someone's favorite—someone they think of automatically—you don't have to fight for attention anymore.
You own your space in their brain.
How to Become the First Name People Think Of
Consistency wins loyalty.
Show up regularly, even in small ways—like a helpful DM, a quick check-in, or a thoughtful thank you.
Make interactions personal: remember birthdays, ask about their kids, send a quick note when they land a win.
Be ridiculously easy to work with: clear communication, reliable follow-through, and a great attitude go further than flashy ads.
If you build real relationships and deliver real value, you won’t be one of 10 options—you'll be the option.
Quick Checklist: Your Takeaways
Focus on being memorable, not just visible.
Follow up personally, not just professionally.
Show up consistently, even when you're not selling.
Make yourself easy to like, easy to trust, easy to reach.
Think long-term: you're building a favorite, not a one-time deal.
Coming to the June 21 Meetup? Entrepreneurs from Palm Springs North, Country Club, and Miami Lakes — this is your invite to connect, collaborate, and grow. Spots are limited — grab yours now.
